Google to focus on Tamil content on Internet

Hosts special event for publishers, bloggers and advertisers

To drive Tamil language content on the Internet, Google India hosted a special ‘Google for Tamil’ event for publishers, bloggers and advertisers on how they can create successful businesses and generate income.

“Three years ago, we started providing content in Hindi. Following its success, we tried Bengali and now Tamil,” said Jaivir Nagi, head – online partnerships business, Google India.

“With growing interest in digital advertising, many advertisers are keen to engage users in their local languages, and this revenue can help publishers and content creators to build a sustainable businesses online,” he said. “Improved connectivity and affordable data plans have turbo-charged the growth of Indian language users on the Internet. And while the users are hooked on to the Internet, there is not enough content in local Indian languages to meet their information needs,” Mr. Nagi said.

There is not enough content in local Indian languages

Jaivir Nagi

Google India

 

Ref : The Hindu | Read More

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